Struggling to recover debt from your Gen Y customers? If you understand their spending attitudes, you can work on planning to help motivate them to pay.
They’re one of the most educated generations in history. They have such a firm grasp on technology it’s hard to keep pace with a rapid-fire attention span that allows them to become masters of the multi-task. But one area the Millennial Generation needs work is paying their debts. This smart, lively bunch isn’t averse to maxing out their financial resources. Figuring out how to motivate them to pay you back can be a challenge.
Read the full article in Money in Business.
Published 11 February 2014 at 9:00AM by Natalie Walker